Intercultural Design Basics is an intercultural and innovative approach to design education. A unique companion app ensures relevance for a young technology-minded target group.
The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons.
Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity.
An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.
The book gives intercultural insights when discussing the basic principles of design, typography and color theory. It incorporates contrasting ideas on design and various design teaching methods. Creative voices of well-known and not yet discovered designers from Africa, Latin America and Southeast Asia will help expand your horizons.
Through examples of intercultural design workshops, it inspires collaboration with international teams. Practical methods used in these international perspectives encourage the development of cultural and social awareness, inspire different design styles helping you perceive cultural diversity.
An app is also created to work hand in hand with Intercultural Design Basics. The pair make the theoretical background of the book visually and auditorily intriguing and engaging by using AR, animations, games, and videos. This unique combination of diverse instructional materials ensures flexibility and relevance.
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Reviews
The book discusses the foundations of design from a multicultural approach, which is a valuable addition to the existing euro-centric design books. This kind of effort is quickly becoming an urgency for this kind of publication. Through her book, Radtke is inclusive of a variety of cultures which allows a more open and inclusive definition of design foundations and notions. It also offers insights from the different cultures through the juxtaposition of a range of different pedagogies, teasing the widely accepted definitions. Additionally, this book redefines the format of a publication with an accompanying app, adding another layer to its educational purpose and making it more accessible to the tech-oriented generation.
A valuable book that certainly connects to the current challenges of today's design students. It has a convincing didactic structure and guides the reader from fundamental aspects to communicative and cultural insights to intercultural perspectives. It is also noteworthy that Susanne Radtke's book remains on my desk and serves as a reference work and fountain of inspiration from time to time. I can imagine that this will continue in future.
Inspiring, comprehensive and well-organized. This book can not only help students to grasp the fundamental elements of graphic designs, but will also inspire design professionals with its collection of outstanding works from international artists. Books like this are very hard to come by.
A superb concept and very informative in all its intercultural design aspects! I will recommend it to my students.
Professor Susanne Radtke has extensive experience in international design education through the agency of her research and orchestrated intercultural design student workshops. In her new book Intercultural Design Basics-an exemplary primer on the basic principles of visual language strategies viewed through the lens of international creatives and design educators-she reveals a unique approach to intercultural design education. This text is highly recommended for both students and educators who are looking to broaden their worldwide perspective on design.
It is wonderful to see the publication of this highly professional book, which showcases design education in its own attractive design. The diversity and complexity of the projects from various countries presented in the book provide an excellent opportunity for exchange in the industry. It includes Chinese typography for the first time, a particularly meaningful contribution. I congratulate you on your stunning success with this new book.
The whole book reads like a magazine that is worth flipping through again and again. Very different designers and their work are presented, there are interviews and descriptions that make it clear that design without social competence is not only much less effective, but also simply ignorant. A plea against the mainstream.
This is a must-read book! It highlights the importance of communication and links educational methodologies to individual creativity. All topics, from typography and design theories to semiotics are explained in an easy and transparent way. The book is a fascinating journey through international design, with a wealth of inspiration from international educators and design practitioners. A highly useful tool for educators and design students alike. It comes with an app, providing a fascinating virtual experience with games, galleries, augmented reality and much more. Intercultural Design Basics is the key to 'making things happen and getting results', not only in design. It is a key gateway to intercultural communication!