UPDATED WITH 13 NEW CHAPTERS
Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world’s greatest innovators, we can transform everyday choices into creative opportunities.
Drawing on an extraordinary range of examples – from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists – this fascinating book will inspire you to think more boldly and creatively.
Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world’s greatest innovators, we can transform everyday choices into creative opportunities.
Drawing on an extraordinary range of examples – from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists – this fascinating book will inspire you to think more boldly and creatively.
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Reviews
This is a must-read for aspiring artists and creatives everywhere.
This is a must-read for aspiring artists and creatives everywhere.