‘A terrific and important book . . . it’s a great, fresh take on how the 21st century is transforming the way we select everything from food to music’ David Bodanis, author of E=MC2
In the past two years humanity has produced more data than the rest of human history combined. We carry a library of data in our pockets, accessible at any second. We have more information and more goods at our disposal than we know what to do with. There is no longer any competitive advantage in creating more information. Today, value lies in curation: selecting, finding and cutting down to show what really matters.
Curation reveals how a little-used word from the world of museums became a crucial and at times controversial strategy for the twenty-first century. Today’s most successful companies – Apple, Netflix, Amazon – have used curation to power their growth, by offering customers more tailored and appropriate choices.
Curation answers the question of how we can live and prosper in an age of information overload. In the context of excess, it is not only a sound business strategy, but a way to make sense of the world.
In the past two years humanity has produced more data than the rest of human history combined. We carry a library of data in our pockets, accessible at any second. We have more information and more goods at our disposal than we know what to do with. There is no longer any competitive advantage in creating more information. Today, value lies in curation: selecting, finding and cutting down to show what really matters.
Curation reveals how a little-used word from the world of museums became a crucial and at times controversial strategy for the twenty-first century. Today’s most successful companies – Apple, Netflix, Amazon – have used curation to power their growth, by offering customers more tailored and appropriate choices.
Curation answers the question of how we can live and prosper in an age of information overload. In the context of excess, it is not only a sound business strategy, but a way to make sense of the world.
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Reviews
A terrific and important book . . . it's a great, fresh take on how the 21st century is transforming the way we select everything from food to music
This book is a must have . . . Bhaskar penetrates to the very essence of man- and machine-made choices
A fascinating account ... and also a useful guide
In his outstanding new book, Michael Bhaskar reveals that curation, formerly the preserve of art galleries and specialists, has become an essential part of our overloaded lives. Dispelling the old mantra that more is better, Bhaskar teaches us that value today lies not in creating more choices, but training ourselves to choose better. Whether operating a business or choosing your own self identity, Curation rightly shifts our focus from producing more and more to finding what matters
Full of illuminating detail, Bhaskar's writing eloquently confronts problems of excess