This book provides an essential grounding in type and typography for readers of all levels, from students to professionals. It begins with the authors’ definition of typography as ‘the mechanical notation and arrangement of language used to make multiple copies, whether by printed or electronic means’ and goes on to introduce many other definitions and views of typography.
The carefully structured text, illustrated with examples throughout, takes the reader through every aspect of the subject, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. The book provides an overview of the bewildering variety of typefaces available and serves as a practical guide to using type as a meaningful element of design in all media.
The carefully structured text, illustrated with examples throughout, takes the reader through every aspect of the subject, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. The book provides an overview of the bewildering variety of typefaces available and serves as a practical guide to using type as a meaningful element of design in all media.
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
